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GBR and GuestRights
GuestRights is a membership program for hotels and resorts that place a high value on guest experience. GuestRights' goal is to set new standards of guest satisfaction by helping to establish guest expectations and facilitating communication between hotels and their guests.
The foundation of GuestRights is the Guest Bill of Rights, a list of ten customer service mandates that each member hotel must agree to uphold. The Guest Bill of Rights is the standard that ensures that each guest receives the best possible level of customer service during their stay. This commitment goes a long way towards increasing guest trust and confidence, the basis for developing consumer brand loyalty and increasing occupancy and revenues.
How does GuestRights increase a hotel's revenues?
Satisfied guests are nearly twice as likely to return to the same hotel again (source: Hotel & Motel Management) and, as most hotels know, repeat customers generate the most revenues for hotels; therefore, hotels can significantly increase their bookings using GuestRights' tools and services, all of which are designed to ensure guests are completely satisfied with their stay.
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